You Want Fish With That?

Before the Vatican II council in the 60s, Catholics were required to abstain from meat every Friday,up with the  instead of just during Lent  as they do now.  As you might guess, this put a crimp on McDonald’s hamburger sales.  In order to capture that lost business a franchisee in Cincinatti with a large number Catholic customers came up with the filet-o-fish and took it to headquarters.  Ray Kroc’s own meatless sandwich idea was the Hula Burger, a pineapple slice on a cold bun.  Kroc made a bet that whichever sandwich sold better on a Friday would be rolled out by McDonald’s, and not surprisingly the filet-o-fish won.

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